Hugo Hernández-Franch Managing Director
Trained lawyer, fishing enthusiast, natural-born public relations man, and with a killer instinct for business. Hugo Hernández-Franch, managing director for KOVYX, is convinced that to achieve big things, you have to be passionate about what you do, be committed and give to others as much as you ask from them.
He has worked for companies including Decathlon and Alcampo, where he met Jose Luis Nieto almost 20 years ago. Their relationship, based on mutual respect and trust, has meant that he now plays a key role in KOVYX, opening up new markets, developing new brands and leading logistics, equipment and other processes.